Most people who have gift cards or promo vouchers are more inclined to stay within the budget of the promo’s limit.Ģ. Īside from its offer of promos and discounts, there are plenty of reasons why shoppers prefer gift certificates. Statista showed that 53.8% of digital shoppers admit that discounts significantly influence their purchase decisions. This is beneficial not only to the customers but the retailers as well as this draws more attention towards their offer. Most people are uncertain of what item should be on their wish list, but everyone would never say no to a huge discount. It was followed by clothing and accessories (52%) and books, movies, and video games (35%). Why Shoppers Love Gift CertificatesĪccording to the National Retail Federation’s consumer survey, gift cards topped as the most requested item on the people’s wish list and garnered 59% of the overall count. It’s often used as promotional material or a reward in a client loyalty program. Download What Is a Salon Gift Certificate?Ī salon gift certificate is a certificate that grants its bearer the privilege to avail specific salon services without charge or on a discount.
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